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Jan 11 2017 educational program!

“Conceptual Cost Estimating – Art and Science”
Presented by Marcene N. Taylor, CPE, President, Marcene Taylor, Inc.


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Presented by Marcene N. Taylor, CPE, President, Marcene Taylor, Inc.





Marcene Taylor is an expert in conceptual cost estimating, she is a published essayist, national President of the American Society of Professional Estimators, and president of Marcene Taylor Inc. Marcene conducts cost planning and analysis for a variety of different facility types with a focus on healthcare, educational, civic and academic facilities. Marcene specializes in early conceptual estimating in ensuring that a project’s scope is achievable for the budget available, emphasizing not only the construction cost portion of the project, but also the entire project budget.

Cost estimates can be used as incredible planning tools during the design phase of a capital project. However, to be effective tools, they must have enough accuracy and detail to be reliable. Marcene will discuss the art of building up a conceptual cost estimate based on a building program and type along with the science of using control quantities and data from prior estimates to develop an accurate estimate prior to the commencement of the Schematic Design process.

Talking points include:

  • Purpose of and Uses For a Conceptual Cost Estimate
  • Development of Control Quantities
  • Construction Pricing by Building Component
  • Use of Appropriate Mark-Ups



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